The interaction was graced by His Excellency Mr. Fernando Bucheli, Ambassador of Ecuador to India, who delivered the keynote address, and Dr. Sandeep Marwah, who joined as Special Guest in his role as WASME International Patron for Empowering SMEs and President, International Chamber of Media and Entertainment Industry (ICMEI). Their presence elevated the dialogue, bringing diplomatic depth and creative-sector vision to the session. The event commenced with the traditional lamp-lighting ceremony, symbolizing enlightenment and collaborative beginnings, followed by a warm welcome address by Dr. Sanjiv Layek, Executive Secretary, WASME.He highlighted the critical role that MSMEs play in global trade ecosystems and emphasized WASME's commitment to creating bridges of opportunity between developing and developed markets through public-private cooperation.

In an era where women's economic empowerment is increasingly recognized as a catalyst for sustainable development, the collaboration between the World Association for Small and Medium Enterprises (WASME), The Thursday Thing, and U2CA Consultants stands out as a dynamic model. Their joint initiative, "The Thursday Thing: The Women's Chapter", was not merely a networking session but a carefully curated empowerment platform designed to build capacity, expand networks, and ignite ambition among women entrepreneurs, freelancers, consultants, and working professionals. The event was graced by Ms. Akhila Nath, a well-known igure in the Malayalam ilm industry, whose presence served as an inspiration and symbol of resilience, self-expression, and success beyond traditional pathways.

Introduction: A New Era of Global Business Diplomacy In the spirit of cross-border cooperation and economic synergy, the World Association for Small and Medium Enterprises (WASME), in collaboration with Chungcheongnam-do Economic Promotion Agency (CEPA-India), orchestrated a landmark business interaction session aimed at nurturing deeper economic, technological, and commercial linkages between the Republic of Korea and India. This gathering was not merely a formal assembly; it was a tapestry woven with vision, ambition, shared values, and a profound commitment to creating long-term prosperity through sustainable and mutually bene icial engagements.